Custom Casework That Blends Product Display and Storage

Modern retail environments share a need to showcase products while keeping behind-the-scenes necessities hidden from the customer’s view. Custom commercial casework combines display and storage functionalities into one fixture. Banquette seats with built-in storage, service counters with recessed shelving, and other strategic constructions help the owners of commercial spaces strike the perfect balance between function and style to achieve their customers’ ideal experience.

This article includes custom casework examples that improve the customer experience in a retail setting. Modern commercial spaces require numerous fixtures and supplies, but not all should be visible. By keeping necessities within reach yet out of sight of the customers, business owners, designers, and decorators can create more immersive and enjoyable commercial spaces.

What is Custom Commercial Casework?

Commercial casework can include any construction intended for storage, such as cabinets, shelves, counters, and seating arrangements. They can be combined in modern commercial spaces, enhancing brand identity while secretly adding storage utilities. This helps personnel keep necessary items off the floor and out of view and can even lead to more immersive customer experiences.

Multi-Functional Designs Improve Customer Experiences

When partnering with an experienced casework designer, businesses access personalized solutions that can be adapted to the feel they hope to achieve in their business. Properly engineered casework can be a powerful marketing and customer retention tool since it can completely transform the experience of shopping or eating in a corporate space.

For example, service desks provide customers with their main point of contact with sales staff in retail and cafe settings. These desks can be cluttered with necessary items, such as office supplies and POS terminals, which tell customers that the business is a typical commercial space. Custom casework can be designed to store these items with hidden shelving or built-in POS concealment. It’s a seemingly simple change, but to customers, the effect can be huge, transforming an average service experience into a perception of cleanliness and luxury.

The same effect can be applied to product shelving and displays. Items can be prioritized based on customer visibility, stored when necessary, and displayed when advantageous. The goal of multi-functional design is to increase utility without sacrificing style. Custom casework can provide a viewing experience that customers won’t forget.

Create Layered Displays for More Impact

To display products more effectively, custom casework can be built in layers, with front-facing shelves for the main products, supplemented with angled platforms and other niches for the features and secondary displays that the owner wishes to set up. These shelves can be built with enclosed cabinets and drawers to store inventory so that restocking after a purchase is seamless. Using casework, managers can set it up so that personnel can replenish the shelves without an extra trip to the back room.

Discuss display zones with your custom casework artisan. They can create striking displays for hero products that taper into smaller niches for smaller products, all without sacrificing built-in storage. Push-to-open panels, toe-kick drawers, recessed shelves, concealed compartments, recessed handles, and more can keep the display looking clean while hiding anything customers shouldn’t see.

Reinforcing the Brand’s Identity

Shelving and storage designs often prioritize pure utility at the expense of design. One significant advantage of custom commercial casework is its ability to incorporate branded identity into storage and display solutions. For example, hardwood materials can communicate a sense of warmth, while a premium laminate may give off a cleaner, more professional feel.

Custom casework artisans can customize the finish to carry over the tone from the business’s interior or packaging design, creating an intentional and cohesive space. Customers may enjoy the effort put into the design so much that they become repeat buyers, as studies have shown a link between store-level atmosphere, loyalty intentions, and even the in-store spending of retail customers.

Adapting to Seasonal Changes

Custom casework can also help businesses adapt to seasonal changes by modulating displays for different needs. Different promotions or product launches each season can be showcased with adjustable shelves, reversible panels, and removable dividers that rearrange the display and keep it fresh all year round.

Speak With Experienced Custom Casework Artisans to Revolutionize Your Product Displays

Custom casework allows businesses in all industries to create multi-functional displays that integrate storage and built-in functionality, modulate with seasonal sales, reinforce the brand’s identity, and create layered showcases that generate more customer impact. Casework can drive sales and customer loyalty by creating these engaging experiences, allowing business owners and designers to bring their vision to life on the floor of their store.

Contact Sixth Ave Custom‘s team of experienced millwork artisans today to learn how commercial casework can elevate your product display style without sacrificing utility.